Toyota retained its title as the world’s most valuable car brand in a new ranking, holding off BMW (14), Mercedes-Benz (20), Honda (23), Ford (35), Audi (36), Chevrolet (59), Lexus (63), Porsche (67), Nissan (70), Hyundai (71), and Volkswagen (77), meanwhile, entered the top 10 for the first time, indicating the rising challenge traditional automakers face from industry disruptors.
Additionally, heavy equipment manufacturers like Caterpillar and John Deere too managed to secure a spot in the top 100 list, at rank 66 and 88 respectively.
The first five spots are occupied by non-car brands most of you are already familiar with – Apple, Google, Microsoft, Coca-Cola and Facebook. Interestingly, Toyota has managed to take the sixth spot, making it the world’s most valuable car brand this year 2016.
Toyota gained by continuing its emphasis on improving the customer’s experience and by consistently raising its value benchmark..